The total amount of investment by JAIC and NVCC is 100 million yen.
P-Kachi was founded in 2006 and is operating mobile promotion service, "P+KACHI system", which has been introduced into 1000 locations, particularly restaurants, with more than 1.3 million users.
Also it has P+KACHI SNS which allows shops and restaurants to manage membership cards in conjunction with P+KACHI system. In addition, it provides promotion mail service, 'Real Mail" and "Ad Card".
The company says that it will develop affiliate service, "P+KACHI coupon" and a new portal site with the capital.
CNET 3/17, 2010