The new company will be set up in July, planning to start a service and a new device within this year. It does not limit participating companies or devices. 4 companies equally invest in the new company in charge of planning of the business. Sony will launch the next model of ebook reader, Reader, which is currently sold overseas within this year. KDDI plans to sell a new device for ebook and also make their selling smart phone adaptable with the service.
The new business's sales point is open. The platform will not restrict formats of ebook, device, and stores. It even has possibility to be available with iPad or Kindle.