GNT launches "Tsukuro! Minna no Shotengai", a social game to develop virtual shopping street on its SNS, mobion. The company expects its existing 100 of customers such as restaurants, apparel shops, retailers and services as well as 150 of new customers participate.
When users visit shops of participating companies and hold Osaihu Keitai over IC reader device, they will register the shop information in the game and enhance the shopping street and also get points used in the game. Also users will get coupons from those shops. In the future, it plans to add a GPS-linked function to attract new customers by introducing shops of areas the user visit for the first time.
Nikkei NETMarketing 7/5/2010
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