Spike launched Nico-ge which allows users to create games easily on web using account of Niwango's operating Nico Nico Douga. Each game category has a creating tool such as action game generator, shooting generator, and quiz generator.
Users can create, upload and share materials such as sounds or characters needed for game creation. It also accelerates communication among users with comment posting and evaluating functions.
Nico-ge provides Nico Chara, original avatar service, which can be appeared on games. One user can have multiple Nico Chara and items for the avatar will be obtained with Nicoin, which users get through actions in Nico-ge and Nico Nico Point, which Niwango provides.
The service allows users to communicate each other through games and Nico Chara such as diary and messages.