AppDriver is an ad service for smartphone apps developers, which allows them to attract customers with affiliate ads and to monetize with reward ads on a single dashboard at the same time.
The biggest characteristic is that it adopts CPI (Cost Per Install) which determines the commission based on number of installs for the first time in Japan. Another advantage is that it is easy to place reward ads by just embedding SDK.
Reward ads is a kind of affiliate ads which gives virtual goods or reward points when users view the ads and take actions such as buying goods or registering to services.
Venture Now 11/5/2010