Big news from Asia’s social gaming world today: Tokyo-based mobile social games juggernaut GREE ($3 billion market cap) just announced it will tie up with China’s biggest web company Tencent ($45 billion market cap), which operates the massive QQ platform.
The plan is to “export” GREE’s social apps to the rapidly growing market for mobile games in China as well as to offer games made in China to GREE’s 22 million Japanese users. The focus of the partnership is on “GREE Platform for Smartphone”, which was announced by the company last year...
- This is a similar type of alliance which mixi has developed with Renren in China, CyWorld in Korea, and Vznet in Germany very recently. One of differences is that GREE focuses on smartphone.
- Another rival, DeNA chooses to extend its own service by M&A including ngmoco (US) or WapTX (China). It is interesting to see which strategy will work better as a global expansion.