Community Factory which begun providing application when mixi was just opened is a pioneer of a social application provider in Japan. Current hit application is "Minna no Kentei" surpassing 5.7 million registered users.
The company also provides Orkut, Google's social network, with games co-developing with local partners in Brazil.
With the investment, mixi holds nearly 40% share of Community Factory, which has raised 130 million yen from Mizuho Capital, Mitsubishi UFJ Capital and Nissei Capital in 2010 June and also from Cyber Communications in 2009 November.
TechCrunch Japan 1/28/2011
- mixi positions itself as a social graph provider, which means it focuses on operating the platform and does not provide applications itself.
- Following joint venture with CyberAgent, it looks like mixi would like to accelerate providing applications using its capital.