ALBERT will use the capital for mainly R&D. Both companies jointly develop a new advertising service called A x A Project providing for advertiser side. They plan to have trial of distributing advertisement based on analyzing behaviors of users with high potential who made actions specified by advertisers, targeting for users with similar audience data.
Venture Now 2/23/2011
- ADK Interactive is an affiliate company of Asatsu DK, the third largest advertising agency in Japan.