DeNA announced that CyberAgent and they are to established a new joint venture company at the end of April. The company will form an ads network for smartphone since May. CyberAgent will own 51%, DeNA 49%.
DeNA holds 24.48 million social network users on Mobage and Yahoo! Mobage, Cyber Agent has 13 million users on its blog and social portal Ameba.
- GREE acquired Atlantis, smartphone ad network in January. It is interesting to see how mixi, another large SNS, reacts these moves for advertising business.