DeNA Co., Ltd. today announced plans to establish DeNA Asia Pacific Holdings Pte. Ltd. (DeNA Asia) in Singapore on September 1st. A wholly-owned subsidiary of DeNA, DeNA Asia will work with developers in Southeast and South Asia to bring high-quality social mobile games to smartphone users worldwide.DeNA Press Release 2011/8/19
DeNA Asia will serve as a hub for DeNA Group’s social games business in Southeast and South Asia. The subsidiary will also seek to strengthen the group’s development capabilities through acquisitions of local developers. Future activities will include localization of the global edition of Mobage, a social mobile gaming network launched last month by DeNA’s subsidiary ngmoco, LLC. DeNA Asia will be headed by Managing Director Tetsuya Mori, with an initial capitalization of 500,000 Singapore dollars. ...
- DeNA expands to foreign markets by itself except US where it acquired ngmoco. While, the other mobile gaming giant, GREE basically takes partnership strategy for global expansion such as partnering with mig33, the largest mobile gaming platform in South East Asia, and Tencent, China's biggest web company.