Conversion Matching Ad Network "AD TUNE" Provides For Smartphone / Venture Now

A new player enters growing smartphone ad network market.  That is Logarhythm which has provided "AD TUNE" dealing monthly unique clicks based mobile ads for feature phone with over 3 billion impressions and 600 advertisers.

The most distinctive feature of AD TUNE is is patented conversion matching technology. It analyzes conversion data and if advertisers decide desired CPA, the system automatically selects only effective publishers. ...

Venture Now 1/27/2011 [jp]

memo

• Smartphone ad network is one of the hottest area last year. Gree acquired Atlantis, CyberAgent and DeNA set up joint venture, and mediba acquired Nobot. It is interesting to see to what extent the follower company can grab the competitive market.
• https://sites.google.com/a/logarhythm.jp/logarhythm-jp/