Tokyo- and Singapore-based mobile media platform Cinemacraft announced it has extended its Series A round by securing an investment from Dave McClure‘s 500 Startups. The fresh money from the US brings the total amount raised by the company so far to US$900,000. Previous investors include Singapore-based Jungle Ventures (background), Jayesh Pareikh (founder of Sony Entertainment TV), Jai Maroo (Shemaroo Entertinament), Takuro Wakayabashi (Xseed Partners), and Devesh Chetty (RGM Media). Cinemecraft founder and CEO Sandeep Casi says the investment will be used to create an interactive video ad network in Japan, US, India, and Indonesia, along with ad-supported consumer video apps. ...TechCrunch 1/11/2011
- Along with LTE penetration, mobile video market is expected to grow rapidly. However, it would be an challenge for Cinemacraft to differentiate from YouTube or other back-end solutions for video streaming such as Ooyala.