Mobile Contents Provider, M-up Goes IPO / Venture Now

M-up goes public on Mothers market on 14th. The first traded price was 1,987 yen, which is 1.8 times as open price of 1,130 yen.

Paid mobile contents providing service shares about 60% of revenue, and in addition, it operates e-commerce business selling goods and CDs of artists which links with their fan club sites. ...

Venture Now 3/14/2012 [jp]

memo

• Some contents providers which had provided contents to feature phones have hard time to adjust to Smartphone business. Different from those companies, M-up seems to get better evaluation due to tie-up with fan clubs of artists, which is more universal contents than feature phone-specialized one.
• http://www.m-up.com/