Docomo.com Acquires Imanara, Coupon Service For Smartphone / MarkeZine

Docomo.com announced acquisition of Imanara, which provides sales promotion system using mobile. Docomo.com buys Imanara's stocks from its parent company, Location Value. Imanara operates a service allowing users to get coupons with limited number and time such as if you buy within 30 minutes, you get 50% discount.

MarkeZine 6/15/2012 [jp]

memo

• Docomo.com provides mobile marketing/promotion services. Location-based coupon service is very reasonable to add to its service offerings. Location-based ads or coupons have been considered to be the next big thing for several years, but it does not seem to become a smash hit yet.
• http://imanara.jp/