Line, Naver Japan’s popular mobile messenger app, has worked together with Telkomsel to make a special, localized sticker pack. While Line has been popular all over Asia ever since it launched over a year ago, this making local partnerships like this one should mean increased attention in Indonesia among smartphone users.
The free sticker pack is labeled as “Telkomsel Blob & MyAppsMall,” and contains cute emojis/emoticons you can use while chatting with your friends or family, just as with other sticker packs. But in this pack, Blob, the Telkomsel character, is being used as the main selling point. ...
Tech In Asia 7/13/2012
- NHN Japan announced a partnership with KDDI last week. It also plans to provide original stickers for KDDI. Messenger applications have been considered trouble for mobile operators, but it seems some telcos are trying to figure out the way to cooperate with OTTs.