GREE today announced its exclusive partnership with Singapore Telecommunications, SingTel. The partnership enables direct carrier billing for GREE mobile social games distributed on SingTel’s network in Singapore, GREE’s first of such outside of Japan.
This news comes after GREE their partnership with Yahoo! Japan last week.
In the press release, SingTel’s Digital Life Head of Multimedia, Cheon Hai Thoo said, “We are delighted to be the first to offer web-based GREE games with direct billing to our customers on their smartphones. There has been a huge increase in the number of people playing games on their phones and the convenience of paying and receiving one bill while playing GREE’s great range of games is a definite selling point.” ...e27 11/14/2012 [en]
- Web-based games are still more popular than native apps on GREE in Japan even for smartphone. If it works as well in Singapore or other countries, it will be big opportunity for SingTel to let users use its billing system bypassing Apple or Google. GREE also announced a plan to support HTML5 on its gaming platform, which is expected to allow more developers to distribute their games for web browser.