Recruit Takes Stake In Net Marketing, Omiai Operator / Cnet Japan

Net Marketing announced that Recruit Incubation Partners acquired capital of 112 million yen from existing investors. Other investors including founders continue to  possess the same number of shares.

Net Marketing launched Omiai, matching service for marriage hunters on Facebook this February. The number of users surpassed 100 thousands. With the capital participation of Recruit, it aims to increase brand value and awareness for Facebook users.

The company plans to launch smartphone app in December as well as establish 100% subsidiary in US to start providing the service for US users.

Cnet Japan 11/22/2012 [jp]

memo

• Net Marketing has been providing affiliate ad agency service since 2004. In addition to the existing service and Omiai, it operates Facebook Navi, a portal service for Facebook users such as Q&A, app ranking and review and reward add service for smartphone. Recruit runs Zexy, one of the largest marriage related portal sites. There could be various ways of collaboration with Omiai.
• http://www.net-marketing.co.jp/