DIMERS Lab runs iPhone app, Road+ which gives coupons or mileage points from sponsors by walking a certain distance. With the capital, it plans to hire engineers and to develop new features.
The company aims to add social gift features allowing users to exchange the points with a gift to send friends on Facebook and O2O services collaborating with retailers and drink and food makers.
Cnet Japan11/30/2012 [jp]
- Walking has a good image for health and environment. Also, it is related to location information and easy to integrate gamification aspects like walking race. Considering these factors, it is very suited for campaign of brands.