May 21, 2013

Grow! Inc. Fundraises From VOYAGE VENTURES And Others / Venture Now

Grow! Inc., an operator of a subscription based EC service Box To You which sells products curated by celebrities, sommelier, or producers announced fundraising from venture capitals and a business corporation.

With the capital, the company strengthens management base as well as partnering with other EC sites and media, accelerating product placement from celebrities and marketing. ...

Investors include insprout, Gain, and VOYAGE VENTURES. ...

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Venture Now 5/20/2013 [jp]

  • Most of products are food or drink such as Matsuzaka beef, Belgian beer, or rice. Sellers can decide how often they sell the products. For example, Matuzaka beef and wine set is delivered every coupe of month. Subscription based commerce has been covered often on media in the last few years, but there have not been successful cases yet. It is interesting to see how Grow! will make it happen with the capital injection.

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