Gyao, a broadband video distribution company and a subsidiary of Yahoo Japan (TYO:4689), and Japanese social gaming giant Gree (TYO:3632) announced today the two companies have agreed to establish a fund to invest in animation content development. The fund will be worth 100 million yen (over $1 million dollars), and the two companies will split the ownership of the joint venture 50/50, and it will tentatively be called ‘Future Content Partners’.
Content from the fund’s portfolio companies is expected to be distributed to Yahoo Japan’s premium service subscribers in formats for broadband video streaming, in social gaming, and more. Gyao, Gree, and Yahoo Japan have agreed to set up an information portal in the first half of this year, which focuses on introducing animated content such as games, video titles, and e-comic books. ...continue reading
Sd 2/25/2013 [en]
- It is the second joint announcement from Gree and Yahoo this year followed by setting up joint venture for mobile social game released last week. These two companies are getting closer recently. It looks like mobile social game format has been already matured and then game publishers are more dependent on IP from popular contents such as Marvell or Gundam. So, it would be an important strategy to have exclusive IP of animation contents for Gree.