Apr 2, 2014

[The Bridge] Providing booking services for weekend leisure activities, Japanese startup secures $2M

Tokyo-based Catarizm, the startup behind online leisure booking site Asoview, announced today that it has raised about 200 million yen (or approximately $1.95 million) from Globis Capital Partners and Jafco. The startup will use the funds to enhance its booking management system and add call center representatives. 
Since its official launch back in April, the company has been providing booking services for weekend leisure activities like skydiving, rafting, and many others. The company secured a partnership with Yahoo Japan’s travel portal back in October, and we were told at that time that they had listed 1,500 excursion activities on site from over 460 companies. That figure has since grown to about 2,150 activities available from 775 companies. They also launched a finder app for sightseeing spot called Holipple back in December. ...
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The Bridge 3/31/2014[en]

  • A leisure booking service does not seem very new concept, but actually no dominant player as in travel or hotel booking exist. The number of activities is still not so huge, but there would be great potential.
  • http://www.asoview.com/ 

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